Maximizing Live Conversations Through AI Innovation

Orum’s Live Conversation Platform leverages advanced AI to transform outbound calling by increasing connect rates, reducing manual tasks, and delivering unparalleled live at-bats. With over 1 billion calls processed, our platform continuously learns and adapts to optimize sales outreach.​

🔑 Key Features & Impact Metrics

Boost Connect

• Functionality: Automatically selects the optimal call-from number for each dial using AI algorithms and historical data.
• Impact:
  • Median connect rate increase of ~18% across users.
  • Ramp experienced a 43% boost in connect rates.
  • Abstrakt Marketing saw a 26% increase, with Boost Connect outperforming manual number selection 98% of the time. ​

Spam Monitoring

• Functionality: Provides real business lines compliant with caller ID laws and uses automated reputation monitoring to alert reps of potential spam risks.
  • Unlike Other dialing platforms, who recommend steps for your reps to manual register call-from numbers, Orum runs reputation monitoring nightly to ensure your numbers are always the highest quality.

More efficient connect and bridge metrics

• Functionality: Enhances the speed and accuracy of connecting reps to live prospects by quickly identifying human responses and efficiently bridging calls.
• Impact:
  • Targets a Bridged:Connect rate of at least 50%, ensuring that one out of every two bridged calls results in an actual connection.
  • Bridged:Connect rate is calculated by taking the number of Connects and dividing it by the number of Bridged calls. In Orum, "Connects" are instances where you speak to the intended prospect, based on the settings mapped in the “Settings Tab” under Connect Disposition. Other platforms will inflate connect rate by not confirming if and when your reps are bridged to an actual human. Orum eliminates the guesswork.

Data Cleanup & Enrichment

• Functionality: Automatically cleanses bad numbers and enriches contact data at scale, improving the quality of call lists.
• Impact:
  • Utilizes the Hot Numbers 🔥 feature, which identifies numbers with higher likelihoods of connection based on analysis of over 1 billion calls.
  • Reps using Hot Numbers experience connect rates up to 22%, significantly higher than the average cold call connect rate of 5.3%.

Mature AI & Analytics

• Functionality: Provides real-time analytics and insights to refine talk tracks, coach reps, and optimize outreach strategies.
• Impact:
  • Orum’s AI was built in-house using insights from the one billion calls completed on our platform. This data drives everything we do, leading to higher connect rates, more strategic dialing opportunities, and platform features that both improve rep performance and fit with your organization's tech stack.

📈 Real-World Success

• Centime: Achieved a 75% increase in connect rates by integrating Orum’s AI-powered dialing with their ABM strategy.
• Ramp: Experienced a 43% boost in connect rates after implementing Boost Connect.
• Abstrakt Marketing: Saw a 26% increase in connect rates, with Boost Connect selecting better numbers 98% of the time.

Why Orum

Unlike competitors, Orum offers a comprehensive suite of AI-driven features that not only automate dialing but also enhance the quality and efficiency of sales outreach.

Our platform's ability to increase connect rates, provide real-time analytics, and integrate seamlessly with existing tech stacks makes it the preferred choice for sales teams aiming to maximize live conversations and pipeline growth.