- 75% increase in connect rates
- Strategic ABM alignment
- Rebuilt trust with the SDR team
About Centime
Centime is a leading all-in-one cash management solution for finance teams to manage cash more effectively. Rooted in Financial Services, they primarily focus on outreach to finance professionals such as CFOs
The search for a reliable solution
Centime's team was on a mission to centralize their tech stack. By consolidating onto HubSpot, they successfully created a streamlined, unified platform for most of their teams.
However, their SDR team, operating in a highly dial-driven culture, didn’t benefit as much as other departments. HubSpot’s dialer lacked the features needed to improve their connect rates, which became a critical bottleneck.
Determined to find a solution that would answer their needs and complement their centralized tech stack, Centime began their search. Their goal wasn’t just a technical product and a partnership they could trust.
This time, Centime sought a solution that could deliver reliable results, align with their long-term strategy, and address the SDR team’s specific needs.
AI-powered product, human-driven support
Orum delivered exactly what Centime’s SDR team needed: a combination of AI-driven features to boost connect rates and a support team that truly understood their challenges.
Boost Connect delivers where Local Presence falls short
Local presence was a top request from SDRs during evaluations, and while Orum provides high-quality local numbers, Centime decided to take a step into the future with Boost Connect.
This AI-driven solution analyzes data from over a billion calls processed in Orum to automatically select the best number to call prospects. It factors in area codes that prospects may have meaningful connections with and numbers they’ve answered before. As local presence becomes increasingly common, Boost Connect offers smarter, more personalized dialing, all done automatically through AI.
At the heart of Orum’s impact was its ability to address the SDR team’s need for higher connect rates while maintaining trust and clarity.
Precision AI dialing that elevates ABM success
Orum’s ability to align with Centime’s ABM strategy further amplified its impact. SDRs tailored outreach using HubSpot Copilot for account-specific insights and leveraged Orum’s AI Boost Connect for strategic dialing to get into real conversations.
The combination optimized the SDR workflow, and set a new standard for precision and efficiency. Overall, this led to a 75% increase in connect rates. But as Allie puts it, that was just the tip of the iceberg.
Orum proved to be more than just a dialer—it catalyzed growth and trust within Centime’s SDR team and got them into more conversations and built a healthier pipeline.
