Why Orum Continues to Be Ramp’s Vendor of Choice
Ramp’s outbound team is scaling fast — onboarding 10–12 new SDRs every month — and Orum meets that pace with simplicity, performance, and team culture-building baked into the platform.
✅ Top-tier dialer performance and bridge speed
✅ Aligned to Ramp’s high-volume, contact-based strategy
✅ Real-time visibility and a virtual Salesfloor that fuels coaching
✅ A roadmap that reflects what managers actually need
Ramp Doubles Down on Orum to Power a Scalable Outbound Machine
When Ramp set out to scale their outbound SDR org, they needed more than just dials—they needed a partner who could support a high-volume, phone-first motion and help build a thriving calling culture. Two years ago, they brought on Orum. And when it came time to re-evaluate the tech stack, they came to a clear conclusion:
“Cold calling is the bloodline of our meeting generation now, and that lives within Orum.”
— Kaitlyn Giori
Orum Continues to Meet Ramp’s Needs
Ramp didn’t take the renewal lightly. They evaluated their experience with the Orum platform in depth, and realized that, across the board, Orum met their needs. The Orum team has been determined to provide support, training, and strategic guidance from the start, something the Ramp team appreciated.
“Orum acted as a layer of support with our growing SDR team. They’re embedded with our team and quick to respond.”
— Nathan Follen, Head of Business Systems Operations at Ramp
Nathan played a critical role in the technical evaluation and vendor decision-making. As Head of Business Systems Operations, he oversees Ramp’s go-to-market tooling — everything from lead routing and enrichment to Salesforce and enablement platforms.
“My role has been selecting Orum as our vendor of choice, running the POC, and ensuring it integrates with the systems our team uses every day.”
— Nathan Follen
How Orum continues to build success for Ramp
Orum was dedicated and determined to partner with Ramp on the specific outbound strategies they needed. It wasn’t about trying to fit Ramp into a certain box, but rather meeting the team where they were.
Clean UI/UX
“Our reps feel that the Orum platform makes it clear what the purpose of every feature is and where to go for every aspect of the outbound process.”
— Kaitlyn Giori
Workflow flexibility
Orum’s team was determined to meet Ramp where they are. Every sales team has a unique approach dependent on shifting market trends, ICP adjustments, and organizational changes. This makes it crucial to partner with tech stack tooling that works closely with leadership to ensure continued success.
Bridged:Connect
A key metric that the Orum platform tracks is Bridged:Connect rate. This measures the percentage of calls where a dialer successfully detects a human voice and connects a sales representative to that person, indicating the effectiveness of the dialing process in establishing actual conversations with intended prospects. Orum works to ensure Ramp reps aren’t just connected to someone, but that they’re connected to the right someone.
“We saw a much quicker bridge to connect with Orum — and better outcomes across meetings and conversations.”
— Sarah Shapiro, SDR Manager at Ramp
The Salesfloor That Fuels Culture and Confidence
While Orum’s dialer performance was a top driver in Ramp’s decision to renew, another standout feature that kept coming up in interviews was the Salesfloor — Orum’s virtual calling room that fosters collaboration, coaching, and culture across hybrid and remote teams.
Ramp’s team doesn’t just use Salesfloor to make dials — they treat it like their virtual bullpen.
“Even reps who aren’t actively dialing will hop into the Salesfloor just to work alongside others. It’s an easy, low-lift way to stay connected — way better than setting up a Zoom call every time.”
— Sarah Shapiro, SDR Manager at Ramp
A Platform That Elevates Reps and Systems
Nathan added that from a systems and operations perspective, Orum didn’t just fit into the existing stack — it made it stronger.
“We focus on the efficiency gains from something like Orum, but it’s also made our sales team actually better, being able to listen to other folks’ calls. So not only are we more efficient as a sales team, but we’re ramping up faster, and our team is actually better at selling Ramp, which is the important part.
We get that flywheel effect of the energizing nature of the Salesfloor — it’s making calls, the data is accessible, we’re setting up Slack integrations where we can pipe in these wins and energize our sales floors. And on top of that, we’re excited to lean into AI to make our sales team even better. Our pipeline of SDRs to AEs is stronger than ever.”
— Nathan Follen
He also highlighted Orum’s integrations, flexibility, and responsiveness during the implementation and scale phases.
“They’ve integrated well with our systems and can operate as a best-in-class power dialing solution within the broader tool ecosystem that fast-moving tech companies rely on.”
— Nathan Follen
A Partner That Builds With You
More than a tool, Orum acts as a collaborative partner. Ramp’s belief in the platform and excitement about the roadmap led to them signing a multi-year renewal agreement.
“We love to select vendors who are motivated and meet us where the business needs. Orum has done that — they’re flexible and invested in our success.”
— Nathan Follen
Ramp has had direct conversations with Orum’s product team about upcoming features, and what’s in the pipeline matches exactly what they’ve asked for.
“We’re looking for more prescriptive reporting. I want to know which reps need help without guessing. That’s already being built.”
— Kaitlyn Giori
From AI coaching and roleplay tools to call scoring and surfaced rep insights, Orum’s product roadmap is tightly aligned with the realities of leading a large SDR team.
Real Results. Real Conversations. Real Partnership.
Ramp didn’t renew with Orum out of habit. They renewed because they saw Orum was still the only platform that actually drives conversations at scale.
