Product
Product

ai coaching

COACHING THAT BOOKS MEETINGS

The complete AI coaching suite for sales teams who need to win on the phone.

You don't have enough time to coach.

COACHING THAT MULTIPLIES YOU.

You're running roleplays, covering pipeline, babysitting forecasts, and putting out fires. Coaching is the thing that matters most and the first thing that gets cut.

You can't be everywhere. Orum can. AI Coaching surfaces the insights that matter across every rep, every call.

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LP
Lena Park14:18PM
Insight

TRENDS AND INSIGHTS,
DELIVERED

Scores, trends, and coaching priorities surfaced automatically for every rep. You walk in knowing exactly where to focus. Your reps walk in knowing exactly what to work on.
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Roleplays without
you in the room

Custom AI bots give every rep unlimited practice on demand. Less time running drills for you, more confidence on the phone for them.
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CALL PLAYLISTS, built for you

No more hunting through hours of recordings. Orum builds every rep's coaching playlist automatically so you spend your time coaching, not searching.
orum coaching feature graphic

THE SCORECARD THAT NEVER SLEEPS

Automatic scoring on every call. Build your rubric around what matters to your team, then let AI score against it with the accuracy of billions of real sales calls behind every judgment.
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COACHING BUILT FOR CALLING

Most coaching tools started with meetings and bolted on calls as an afterthought. Orum started as a dialer. Cold calling isn't something we adapted for, it's everything we've ever known.

Others

Coaching adapted for calls

Features

Trained on general LLM models

One-size scoring rubric and criteria

Disconnected from calling data

Just insights or just roleplay

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Orum

Built for live sales conversations

Features

1B+ real sales calls in training model

Customization tied to your playbook

Native to the calling system

Insights wired to roleplays

Customer success
is our success

Orum is a force multiplier and lets our sales team focus on the areas where they are the most effective, having more live conversations.

Ryan Wilson

Director of Revenue Acceleration at Auctane

The reps had better conversations faster, leading to more booked meetings. We don’t care about shiny new features if the dialer isn’t performing, and Orum nailed what mattered most.

Alex Lynn

VP, Sales Development

Orum is a force multiplier and lets our sales team focus on the areas where they are the most effective, having more live conversations.

Ryan Wilson

Director of Revenue Acceleration at Auctane

The reps had better conversations faster, leading to more booked meetings. We don’t care about shiny new features if the dialer isn’t performing, and Orum nailed what mattered most.

Alex Lynn

VP, Sales Development