Introducing Orum’s New AI Coaching & Enablement Suite, built for Continuous Learning

Since 2018, Orum’s AI Dialer has powered over 1 billion calls and has helped boost connect rates by up to 400% with features like Boost Connect and Hot Numbers.

It’s been a game-changer for sales teams across the globe. But this isn’t where the story ends — it’s where it evolves.

As we helped 1,200+ revenue teams generate more conversations than ever before, a new challenge emerged: Coaching wasn’t keeping pace. Reps were talking to more prospects — but managers couldn’t review enough calls to help them consistently improve.

So we asked: What if every conversation could coach itself?

Today, we’re introducing the next chapter in Orum’s evolution — the AI Coaching & Enablement Suite. It’s a powerful set of new features that turns every call, meeting, and moment into fuel for smarter coaching and continuous improvement.

This isn’t about adding more dashboards. It’s about AI doing the work for you. This is the next era of enablement.

Every Conversation, a Catalyst for Growth

With Orum’s AI Coaching & Enablement Suite, every conversation becomes a compounding advantage, a real-time opportunity to improve across the entire revenue org.

And it’s not just for sales. Our beta community made it clear: these tools unlock value far beyond the sales floor, from testing new marketing messaging to refining enablement talk tracks, and more.

Because when conversations get smarter, every team wins.

Here’s What’s Inside:

Context-aware AI roleplay agents

Roleplaying with your manager isn’t always the best use of time.

It’s inconsistent, biased, and usually based on the last call someone happened to hear, if they even were able to listen to any calls at all.

That’s why we built AI Roleplay Agents — lifelike, on-demand video avatars trained on your team’s real conversations that perform coaching of real-life scenarios for your team.

Reps and AEs can now sharpen their skills anytime, practicing everything from:

• Cold call openers
• Budget negotiations
• Objection handling
• Competitive talk tracks

If your team streams Zoom meetings into Orum (more on that later), reps can generate roleplay scenarios based on any specific past call. The AI handles the rest, building personalized simulations from actual conversations.

But it’s not just for sales reps.

• Marketing teams are using AI Roleplay to test messaging and objection handling in the wild.
• Enablement leaders are spinning up scenario-based training at scale, no facilitator required.
• CS teams are practicing renewals and tough customer conversations without the pressure of live calls.

One platform. Every team. Real practice that drives real improvement.

AI Scorecards: Coaching That Doesn’t Miss a Call

Let’s face it — no manager has the time to review every call, let alone give detailed feedback on each one.

That’s exactly what AI Scorecards are built for.

Every call in Orum is automatically scored on a 1 to 5 scale — not just with an overall score, but broken down across key categories like:

• Opener strength
• Discovery depth
• Objection handling
• Tone and clarity

So now, reps can coach themselves with total clarity, and managers get a complete picture of how their team is performing without listening to hours of recordings.

Stream Every Call. Unlock Every Insight.

Coaching doesn’t just happen on cold calls. Some of the most valuable conversations happen on Zoom: discovery calls, demos, negotiations, renewals. And until now, most of those were lost in the shuffle.

With Live Streaming, your entire revenue org can now stream Zoom meetings directly into Orum — and automatically archive recordings for coaching, review, and roleplay.

• Stream and store meetings across your entire revenue org: sales, CS, enablement, and marketing
• Watch live or review later to spot what’s working — and what’s not
• Instantly turn any past call into a personalized AI roleplay agent

From Assistant to Agent: AI That Actually Does the Work

Assistants are helpful. But in today’s fast-paced sales environment, teams don’t just need help — they need action.

We first built Orum to solve a simple problem: reps wasted too much time dialing. Now, we’re solving the next one: revenue teams spend too much time reviewing conversations and not enough time acting on them.

Jason Dorfman, CEO and Co-Founder of Orum puts it best:

With the AI Coaching and Enablement Suite, AI doesn’t just assist. It enables, performs, and scales with your team.

Thanks to our incredible community of beta teams who’ve already put this suite to work — and are seeing real transformation in their enablement programs, faster ramp times, and dramatically improved coaching velocity.

Your feedback has been instrumental in shaping this launch.

Interested in learning more? Request a demo and under ‘How did you hear about us?’ say ‘AI coaching’.