Introducing Orum’s AI Coaching Suite, Built for Continuous Learning

Since 2018, Orum’s AI Dialer has powered over 1 billion calls, helping to boost connect rates by up to 400% with features like Boost Connect and Hot Numbers.

It has been a game-changer for sales teams worldwide. But this isn’t where the story ends, it’s where it evolves.

As we helped 1,200+ revenue teams generate more conversations than ever before, a new challenge emerged: Coaching wasn’t keeping pace. Reps were talking to more prospects, but managers couldn’t review enough calls or spot trends fast enough to help them consistently improve.

So we asked: What if every conversation could coach itself?

That led to the next chapter in Orum’s evolution — the AI Coaching Suite. It’s a powerful set of new features that turns every call, meeting, and moment into fuel for smarter coaching and continuous improvement.

This isn’t about adding more dashboards. It’s about AI doing the work for you. This is the next era of enablement.

Here’s What’s Inside

The AI Coaching Suite is built around a simple hierarchy of needs for every manager and rep:

Visibility → Insights → Action.

Each layer builds on the next, turning conversations into a continuous cycle of improvement.

• Coaching Portal (Visibility): See everything in one place. Track activity, outcomes, and trends without having to dig through spreadsheets or scattered call recordings.
• AI Scorecards (Insights): Every call is automatically scored on what matters: openers, discovery, objections, tone. Reps know where to improve, and managers get the full picture at a glance.
• AI Roleplay (Action): Put insights into practice with lifelike roleplays based on your team’s real conversations. Reps can sharpen skills anytime, from cold call openers to renewal negotiations.

Together, these tools create a system where every conversation fuels the next, making coaching scalable, continuous, and effective.

Because when conversations get smarter, every team wins.

The Command Center for Sales Coaching

Orum’s Coaching Portal is the foundation of the AI Coaching Suite. Think of it as your command center for call performance.

For managers, it delivers instant visibility into what’s really happening across their teams. No more toggling between spreadsheets, call recordings, and dashboards. The Coaching Portal brings it all together in one place, so leaders can spend less time chasing data and more time coaching.

• Instant visibility into rep activity, call outcomes, and performance trends
• AI-generated call playlists to quickly review and share the moments that matter most
• A single hub that unifies performance tracking, rep progress, and team motivation

For reps, the Coaching Portal creates clarity and focus. Instead of wondering where they stand or waiting until the next 1:1, they can see exactly what’s working and what needs work, in real time.

The result? Managers get control. Reps get confidence. Coaching finally scales.

AI Scorecards: Coaching That Doesn’t Miss a Call

Let’s face it, no manager has the time to review every call, let alone give detailed feedback on each one.

That’s exactly what AI Scorecards are built for.

Every call in Orum is automatically scored on a 0 to 5 scale — not just with an overall score, but broken down across key categories like:

• Opener strength
• Discovery depth
• Objection handling
• Tone and clarity

Now, reps can coach themselves with total clarity, and managers get a complete picture of how their team is performing without having to listen to hours of recordings.

Context-aware AI roleplay agents

Roleplaying with your manager isn’t always the best use of time.

It’s inconsistent, biased, and usually based on the last call someone happened to hear, if they even were able to listen to any calls at all.

That’s why we built AI Roleplay Agents. They’re lifelike, on-demand video avatars trained on your team’s real conversations that simulate coaching for real-life scenarios, enhancing your team's performance.

Reps and AEs can now sharpen their skills anytime, practicing everything from:

• Cold call openers
• Budget negotiations
• Objection handling
• Competitive talk tracks

If your team streams Zoom meetings into Orum (more on that later), reps can generate roleplay scenarios based on any specific past call. The AI handles the rest, building personalized simulations from actual conversations.

But it’s not just for sales reps.

• Marketing teams are using AI Roleplay to test messaging and objection handling in the wild.
• Enablement leaders are scaling scenario-based training, eliminating the need for a facilitator.
• CS teams are practicing renewals and tough customer conversations without the pressure of live calls.

One platform. Every team. Real practice that drives real improvement.

From Assistant to Agent: AI That Actually Does the Work

Assistants are helpful. But in today’s fast-paced sales environment, teams don’t just need help; they need action.

We first built Orum to solve a simple problem: reps wasted too much time dialing. Now, we’re solving the next one: revenue teams spend too much time reviewing conversations and not enough time acting on them.

Jason Dorfman, CEO and Co-Founder of Orum, puts it best:

With the AI Coaching and Enablement Suite, AI doesn’t just assist. It enables, performs, and scales with your team.

Thanks to our incredible community of beta teams who’ve already put this suite to work and are seeing real transformation in their enablement programs, faster ramp times, and dramatically improved coaching velocity.

Your feedback has been instrumental in shaping this launch.

Interested in learning more? Request a demo.