Events and Webinars

Bold Calling: Yes, and…selling– Building a dynamic omnichannel sequence

Adam Sockel

Aug 24 2023


On a recent edition of our Bold Calling webinar series, Orum’s Allie Brotherton was joined by Lavender’s Will Aitken to discuss best practices for building out a multichannel sales sequence. Every salesperson knows that communication is constantly evolving, making it essential that you find a way to create more connection points with your prospects.

In this webinar recap, you’ll learn the tactics that Orum and Lavender use to foster genuine relationships with prospects, build trust, and offer value propositions that drive pipeline.

Topics discussed include:

  • Sample examples of successful sequences
  • Mistakes new reps make and how to avoid them
  • How to avoid prospects getting stuck in your sequences
  • The quirky ways Allie and Will get prospect attention
  • Much more!