Orum + Outreach: A Partnership Built on Conversations
When Orum first launched, we had one clear priority: meet reps where they already worked. Outreach was the heartbeat of outbound sales, the place where reps built sequences, managed call tasks, and organized their day. It only made sense that one of our very first integrations would be with Outreach.
That early decision shaped the way we’ve thought about product ever since. Instead of building features in isolation, we’ve always focused on embedding Orum into the real workflows of sales teams. Years later, the Outreach + Orum integration has become one of the most relied-on in our platform. It’s been refined through constant customer feedback, stress-tested by thousands of teams, and sharpened to help SDRs spend less time clicking and more time connecting.
From Plan to Pipeline
The philosophy behind the integration has always been simple: Outreach sets the plan, and Orum brings it to life. Reps map out their day in Outreach, and those tasks automatically flow directly into Orum’s AI dialer. Calls connect in near half a second when Orum detects a live human.
Instant Setup, Immediate Impact
One of the reasons this integration has stood the test of time is how quickly teams can get started. With a secure OAuth connection, setup takes only minutes. There’s no need for Sales Ops tickets, no complex field mapping, and no delays in getting live.
Once connected, everything just works. Outreach Sequences and one-off call tasks flow directly into Orum. Dispositions are mapped automatically, pre-recorded voicemails align with sequence steps, and reps can even create one-off tasks inside Orum that sync right back into Outreach. Pre-call research, notes, and contact details appear in real time, so reps always have the context they need without switching tabs.
Always in Sync
The power of the integration doesn’t stop at execution, it’s also about precision. Every detail stays perfectly aligned between platforms thanks to real-time, bi-directional sync. Call activity and outcomes are logged instantly, recordings push back to Outreach, and fields update in the background without manual intervention. Orum’s connect intelligence even validates phone numbers in real time, ensuring data quality improves with every dial.
For reps, it means they never have to second-guess whether their work is captured. For managers, it means clean data they can trust. And for organizations, it means a tighter, more reliable feedback loop between planning and execution.
A Partnership That Keeps Evolving
What began as one of our first integrations has grown into one of our most robust. Outreach has expanded its platform, and Orum has grown alongside it — layering in faster dialing, smarter AI connect features, and now advanced coaching capabilities. The integration has evolved from a simple bridge into a seamless outbound engine that continues to keep pace with how modern teams operate.
At its core, though, the philosophy hasn’t changed. Outreach gives reps the structure and strategy; Orum gives them the speed and intelligence to turn those plans into conversations. Together, they deliver the fastest path to pipeline.
Book a demo to see how Outreach + Orum can transform your outbound workflow.
