Product Updates

Behind the dial: Orum’s new AI Dialer

Parker Tinsley

Dialing is the heartbeat of every sales team. It’s not glamorous, but without it, pipelines stall, momentum fades, and deals don’t close. When dialing falters, it’s not just time that’s lost—it’s opportunities.

At Orum, we’ve always asked ourselves how we can push even further. In 2018, we took a bold step to break away from relying on third-party tech—the same tech that most AI dialers today still rely on—and instead built a platform we could fully control and continuously improve.

We’re continuing this legacy with our 2025 transformation and taking everything we’ve learned from our thousands of users and over a million calls made daily to deliver the smartest, fastest, and most reliable dialing experience yet.

Orum’s first transformation: A fully custom telephony stack

When Orum first launched in 2018, like many, we leaned on third-party tech to get started. Even back then, we saw the cracks.

Users started reporting delays—moments of awkward latency that could derail a call before it even began. Beyond that, the limitations of third-party platforms became glaring. Core features like voicemail detection and call routing lacked the precision we needed to create a seamless experience for sales reps.

It became clear that if we wanted to deliver the speed, control, and reliability our users deserved, we had to take matters into our own hands. That’s when we made one of the toughest, but most impactful decisions in our history: to rebuild our telephony stack from the ground up.

By taking full control, we unlocked the ability to refine every detail of the dialing experience, ensuring it was as fast, smooth, and reliable as possible.

“While we typically like to rely on proven and reliable software, we felt that telephony was one area we had to bring in-house to improve the user experience. Fast connection speeds were essential for our customers”

Karthik Viswanathan

CTO at Orum

What’s new in 2025: The visible and the invisible

Rebuilding our telephony stack wasn’t just about solving immediate challenges—it was about laying the groundwork for continuous innovation. That decision set the stage for Orum to lead the dialing space, and we haven’t stopped pushing the boundaries since.

With this latest update in 2025, we’re continuing that legacy. Orum’s new AI Dialer isn’t just a redesign—it’s a rethinking of everything you interact with as a user, and even more importantly, everything you don’t.

Let’s start with the invisible: the behind-the-scenes improvements that you might not notice immediately but will feel every time you use Orum.

Rock-solid reliability

Our rebuilt infrastructure is designed to deliver exceptional call quality and seamless workflows, even during the busiest dialing sessions. With an impressive 99% uptime over the years, Orum has been a trusted partner for sales teams who can’t afford disruptions.

But we know that occasional hiccups with integrations can happen. That’s why we’ve implemented targeted improvements to minimize these disruptions, ensuring your calls connect smoothly and your workflows stay uninterrupted.

Then, there are the updates you can see, the ones that make your experience in Orum even more intuitive:

Experience the new Orum AI Dialer in action

A streamlined UI

The redesigned interface maximizes focus with collapsible panels, embedded LinkedIn profiles, and customizable workflows, ensuring everything you need is right at your fingertips.

Transparent prospect details

Expandable views now provide richer prospect insights, with embedded LinkedIn profiles to prepare you for every call.

Customizable workflows

Tailor your list or call tasks to match your style. Rearrange columns, filter more easily, and even mark prospects as finished in a sequence.

Enhanced workflow cues

Stay locked in with intuitive visual indicators for skipped calls, statuses, and next actions, so you’re always one step ahead.

These visible and invisible upgrades work in perfect sync to create the most fluid, responsive, and powerful dialing experience available. It’s a tool designed to eliminate friction, keep you focused, and help you win daily.

Built together, Built for you

The new Orum AI Dialer wouldn’t be what it is today without our community of modern sales pros. Your feedback during the beta phase guided every improvement and to everyone who shared insights and tested features—thank you.

As we introduce the next chapter of Orum, we’re also saying goodbye to the old dialer. Over the coming weeks, we’ll be retiring the legacy system to focus entirely on delivering faster updates, smarter features, and the unparalleled performance you expect from Orum.

This transformation is just the beginning. We’ve rebuilt Orum to reflect the needs of today’s sales teams, and we’re even more excited about what’s to come as we continue to improve together.

Here’s to ringing in the new year with even more opportunities.