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The Secret to More Pipeline and Profitability: Orum’s AI-Powered Sales Platform

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Adam Sockel
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💡 Executive Summary

In an era of longer sales cycles, fierce competition and rising acquisition costs conversations,not just activity—move the pipeline forward. When your salespeople can connect faster and more often with your target customers, and be effective over the phone: the results are undeniable.

Orum’s AI-Powered Sales Platform is engineered for enterprise performance and profits:

  • More connections with your target market
  • Coaching on Conversations
  • Higher rep productivity
  • Global compliance built-in
  • Scalable across large teams

If you lead Sales, RevOps, or Enablement, this is the dialing and enablement solution built for your bottom line.

🚨 The Data Is Clear: The Phone Is Driving Pipeline

From the 2024 State of Sales Development Report:

  • 70% of teams say at least half their pipeline comes from the phone
  • 63% of organizations report a YoY increase in phone-sourced pipeline
  • 85% of revenue leaders say it’s still the most effective channel

Even as outreach gets noisier, the phone continues to be the highest-performing touchpoint for pipeline generation. For enterprise organizations, scaling phone outreach is a top priority.

🧠 AI That Works With Your Reps—Not Instead of Them

AI in sales is no longer optional, but poorly implemented tools can slow down sellers or add more work for RevOps. That’s why Orum is built to automate what’s manual, not override what’s human:

  • 67% of reps spend 11+ hours per week on research & follow-up
  • 70% of SDRs are now supporting 4+ AEs
  • Only 3% of orgs say reps spend less than 5 hours on admin work

Orum gives you those hours back. No more wasted time dialing, navigating phone trees, or updating the CRM. Reps stay in the zone, dialed-in and focused on conversations.

🚀 Orum’s 2025 Update: Built for Enterprise Scale

We rebuilt our infrastructure from the ground up to handle high-volume, high-velocity enterprise sales orgs.

⚡ Custom Telephony Stack = Faster, More Reliable Dialing

No third-party dependencies. Just lightning-fast connects, 99% uptime, and call quality that won’t break under pressure.

🔥 Hot Numbers = 5x Higher Connect Rates

Backed by data and insights from more than 1 billion+ dials, Hot Numbers helps reps prioritize calls most likely to pick up. Reps using Hot Numbers have seen up to 30% connect rates.

📲 Boost Connect = Smarter Caller ID, Instantly

Our proprietary algorithm picks the best-performing call-from number—automatically. Median connect rates increase by 18% without lifting a finger.

✍️ AI Call Notes, Scorecards Objection Detection

Orum automatically captures and transcribes every conversation, in the original language, and translates notes into English for seamless CRM syncing and coaching. Your salespeople and sales leaders get insights into how calls are performing and how well salespeople are staying on message while overcoming top objections.

🌍 Global Compliance + International Dialing

Call into 160+ countries with built-in compliance controls, multi-language detection, and support for regional nuances (Spain vs. Mexico Spanish, for example). Perfect for global sales organizations


🔄 Orum Scales With You—And Makes Your Team Better

What’s the true ROI of AI-powered dialing? Look at the outcomes:

  • 75% of SDRs are hitting quota—even with higher targets
  • 70% of orgs plan to hire more SDRs this year
  • 87% say AI has improved their reps’ daily experience

Whether you’re onboarding a new class of SDRs or enabling AEs to self-source, Orum shortens ramp time and amplifies rep productivity from day one.

“The ramp time of our new reps has dramatically decreased. With Orum, 60% are hitting their first milestone within their first month.” —Eric Watkins, President, Abstrakt Marketing Group

🧩 Built for RevOps and Enablement

Enterprise-ready means easy to integrate, secure by default, and flexible at scale.

  • SOC 2 Type II and ISO-certified
  • Seamless integration with your CRM and sales engagement tools
  • Customizable workflows, UI, and reporting
  • Admin-level controls for coaching, compliance, and call visibility

No extra tools, no patchwork fixes—just one platform that works across your entire revenue team and calling workflows

If your salespeople are still manually dialing or stuck with low-connect rates, it’s time to upgrade.

Orum’s AI-Powered Sales Platform is trusted by enterprise sales teams like IBM and SAP to drive more conversations and more revenue—at scale, globally, and in every language.


👉 Request a demo and see how Orum helps you turn conversations into closed-won.

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