How Orum Supercharges Sales Efficiency to Drive Profitability
Why high-performing sales teams rely on Orum’s speed, conversations, and best-ever call deliverability to drive revenue
🚀 Efficiency is the Name of the Game
In today’s economic environment, revenue leaders are expected to do more with less. Budgets are tighter. Sales cycles are longer. CAC is rising. That means the path to profitability isn’t just working harder—it’s working smarter.
The key? Sales efficiency.
And for companies serious about scaling conversations, building pipeline, and increasing revenue—Orum is the unfair advantage.
🔧 The Role of Orum in Supercharging Sales Efficiency
Orum is more than a power dialer. It’s an AI-powered Live Conversation Platform that empowers reps to connect with more prospects, faster. And in 2024, it delivered results at scale:
- 7.4M connections
- 3M+ conversations
- Nearly 500,000 booked meetings
That’s not just more activity—it’s smarter activity.
“The phone remains the most effective and sustainable outbound channel for building pipeline.” — State of Sales Development, 2024
With tools like Boost Connect and Hot Numbers, Orum automatically selects the best call-from number and identifies prospects most likely to answer, leading to a 4X increase in connect rates. Orum also helps reps capitalize on callbacks, which occur within 1.75 hours on average and are 4x more likely to result in a meeting.
💡 Abnormal Security’s 20% Surge in Meetings
When Abnormal Security briefly left Orum for a dialer bundled with other features, they quickly learned the hard way: speed and reliability matter more than flashy add-ons.
“If the dialer doesn’t work, everything else is irrelevant.” — Joe Racine, Director of WW Sales Development, Abnormal Security
The switch to Nooks resulted in lag time and rep frustration. But when they returned to Orum, the impact was immediate:
- 20% increase in booked meetings
- 12% increase in conversations
- More reliable call quality and faster connections
What sealed the deal? Orum’s proprietary dialer, real-time support, and unwavering performance.
“We don’t care about shiny new features if the dialer isn’t performing, and Orum nailed what mattered most.” — Alex Lynn, VP of Sales Development, Abnormal Security
⚙️ Datarails uses Orum to increase revenue without increasing headcount
For Datarails, scaling meant one thing: maximizing output with a leaner team. Despite reducing their SDR team by more than half, they saw across-the-board increases in performance with Orum:
- 40% increase in daily conversations
- 24% increase in daily SQLs
- 59% increase in average meetings booked for top 4 reps
“Thanks to Orum, our average meetings went up by 59% for our top four reps and 61% in terms of qualified opportunities per rep.” — Aviv Canaani, VP of Marketing, Datarails
Orum enabled Datarails to scale sustainably. Their reps now spend less time on manual dialing and more time in meaningful conversations. One rep made 1,137 calls in four days—without burning out—because Orum eliminated the tedious mechanics of calling.
“With Orum, my 10-hour workday is the equivalent of 15. My call rate has doubled, and with it, a fully satisfactory pickup rate.” — Datarails SDR
Beyond the numbers, Datarails credits Orum with surfacing cleaner data, automating dispositioning, and delivering a more intuitive UX than other platforms. Monthly check-ins from their dedicated Orum rep ensure continued ROI and productivity coaching.
“Orum didn’t improve novice-level reps 5–10%. It took our top performers and made them even better.” — Aviv Canaani
📈 How Ramp Doubled Meetings and Built a Stronger Culture
Ramp had a big TAM and was already booking meetings through email. But they wanted more velocity—and a culture that supported rapid outbound motion.
With Orum:
- One rep made 1,800 calls in a day
- 50% of all meetings now come via Orum
- 25+ reps adopted Orum in the first month
“Reps love using the platform, calling the power dialing aspect ‘magic’... That energy is infectious.” — Austin Mead, Manager of New Business Development, Ramp
The shift wasn’t just quantitative. Orum’s Salesfloor created a collaborative, remote-friendly sales culture. Reps blitzed calls together, managers coached live, and reps gained confidence fast.
📊 The Real Impact: Efficiency That Drives Profitability
The sales math is simple: more connects = more conversations = more meetings = more pipeline.
In 2024, Orum users achieved:
- 12% meeting-to-conversation rate
- 18.9 years of live talk time
- 2.5M+ callbacks with 50% conversation rates
That’s a compounding advantage for teams aiming to scale.
“Our reps are now spending hours every week talking to prospects, which builds a deeper understanding of the value propositions that matter to them.” — Austin Mead, Ramp
And it’s not just about scaling calls. Orum gives you insights to time your outreach, coach more effectively, and train better reps—faster.
📞 Why the Phone Still Wins in 2025
The 2024 State of Sales Development report found:
- 85% of leaders say the phone is effective at generating pipeline
- 70% say at least half of their pipeline comes from phone calls
- 63% say pipeline from the phone has increased year over year
While AI and automation enhance efficiency, real conversations still close deals. That’s why the most successful teams are dialing more—and dialing smarter—with Orum.
✅ Focus on What Moves the Needle for your sellers
Shiny features and bloated platforms are distractions. Orum helps you cut through the noise and focus on what actually drives revenue: conversations that convert.
If you’re scaling a team, chasing aggressive goals, or looking to reduce CAC while increasing impact, the answer is simple:
Opportunity is calling.
Orum is how you answer.
