How to establish an effective calling culture
We built a step-by-step guide full of insights from Orum's sales leaders who use cold-calling tactics to transform sales teams internally and externally. Using these steps, you can turn cold calling into a tactic that fosters meaningful prospect conversations and generate more pipeline.
Drive new business with a true calling culture
Cold calling is more efficient than ever. According to data from Gartner and Klenty, cold calling used to take 60-90 calls to get an appointment ten years ago. It now takes 8, making an effective calling culture essential for a healthy pipeline.
Creating and cultivating a positive culture around calling is essential to motivating sales reps, preventing burnout, and ultimately driving more business for your organization.
What's in the guide:
- A step-by-step breakdown of how to establish an effective calling culture at your organization.
- 9 steps sales leaders can take to transform the way their sales teams use cold calling
- Objection handling
- Psychological safety
- Call preparation and documentation
- Scheduled call blitzes