Reports and Guides

How to establish an effective calling culture

We built a step-by-step guide full of insights from Orum's sales leaders who use cold-calling tactics to transform sales teams internally and externally. Using these steps, you can turn cold calling into a tactic that fosters meaningful prospect conversations and generate more pipeline.


Drive new business with a true calling culture

Cold calling is more efficient than ever. According to data from Gartner and Klenty, cold calling used to take 60-90 calls to get an appointment ten years ago. It now takes 8, making an effective calling culture essential for a healthy pipeline.

Creating and cultivating a positive culture around calling is essential to motivating sales reps, preventing burnout, and ultimately driving more business for your organization.

What's in the guide:

  • A step-by-step breakdown of how to establish an effective calling culture at your organization.
  • 9 steps sales leaders can take to transform the way their sales teams use cold calling

Topics include:

  • Objection handling
  • Psychological safety
  • Call preparation and documentation
  • Gamification
  • Scheduled call blitzes

Get the guide