Leads generated via cold calling cost 60% less than leads generated through other channels, making an effective calling culture essential for a healthy pipeline.

Creating and cultivating a positive culture around calling is essential to motivating sales reps, preventing burnout, and ultimately driving more business for your organization.
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What's in the guide:‍‍

• A step-by-step breakdown of how to establish an effective calling culture at your organization.
• 9 steps sales leaders can take to transform the way their sales teams use cold calling

Topics include: 

• Objection handling
• Psychological safety
• Call preparation and documentation
• Gamification
• Scheduled call blitzes