Find out how to drive new business with an effective calling culture

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Orum Guide

How to establish an effective calling culture

We built a step-by-step guide full of insights from Orum's sales leaders who use cold-calling tactics to transform sales teams internally and externally. Using these steps, you can turn cold calling into a tactic that fosters meaningful prospect conversations and generate more pipeline.

Drive new business with a true calling culture

Leads generated via cold calling cost 60% less than leads generated through other channels, making an effective calling culture essential for a healthy pipeline.

Creating and cultivating a positive culture around calling is essential to motivating sales reps, preventing burnout, and ultimately driving more business for your organization.

What's in the guide:

  • A step-by-step breakdown of how to establish an effective calling culture at your organization.
  • 9 steps sales leaders can take to transform the way their sales teams use cold calling

Topics include: 

  • Objection handling
  • Psychological safety
  • Call preparation and documentation
  • Gamification
  • Scheduled call blitzes
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Crunchbase Gained 400% in Call Productivity with Orum

Anthony Nava
Sr. Sales Development Manager


improvement in call productivity


hours saved per rep, per week


increase in connects