If you are in the market for a new dialing solution, you may have heard of PhoneBurner. PhoneBurner has been around for over 14 years. Despite that longevity, companies of all sizes and industries frequently choose Orum, a modern AI-powered dialing solution, over their offerings.

We all know that getting in touch with prospects is harder than ever. Email is less effective than ever, so many teams turn to the phone to meet their sales goals. That means choosing the right dialer is critical to your team’s success.

About Orum

Orum is an industry-leading AI-powered dialing platform that helps teams produce more pipeline, ROI, and revenue by automating the calling process. It identifies human speech, filters out non-productive numbers, and navigates phone directories, saving teams hours of manual work. Orum's features include efficient sequences, pre-recorded voicemails, and a virtual Salesfloor. Orum is designed to increase the rate of actual human conversation, making sales processes easier, faster, and more meaningful.

About PhoneBurner

PhoneBurner is a cloud-based power dialer focused on getting sales reps into more conversations. It also offers a CRM, Cadence Tool, Workflow management, and SMS capabilities. PhoneBurner has been operating since 2008. It offers over 150 integrations and serves over 3,000 customers.

How a Dialer Can Power Up Your Team

Now that email is a less reliable source for prospecting, successful teams turn to the phone to drive pipeline. This means they often need to work through large call lists. Using a combination of Orum’s power and parallel dialers, sales reps routinely make more than 1,000 calls per day.

However, volume is only one strategy. Orum’s top focus is getting reps into more quality conversations. To do that, organizations need the flexibility to go from calling individual prospects with click-to-call to parallel dialing as many as 10 lines simultaneously. Reps can think strategically about the best approach for each list and execute the most effective strategy.

Orum Offers a Complete Dialing Solution

Orum’s power and parallel dialers were built internally on a proprietary telephony AI platform and are constantly updated to optimize performance and connect rates. With Orum, reps can use the Click-to-Call feature to dial individual contacts or up to 10 lines simultaneously with the parallel dialer.

Power dialing refers to the automated process of calling one number at a time, while parallel dialing involves placing multiple calls simultaneously. When a prospect picks up the phone, all the other calls are canceled, and the rep is automatically bridged in to speak with the prospect.

PhoneBurner, by contrast, only offers a power dialer, so reps are limited to only calling prospects one at a time. While power dialing is a great step up from manually dialing each prospect, it doesn’t give you the speed you need to work through the largest lists.

SPAM Prevention

One of the biggest challenges of a calling program is managing your call-from numbers to ensure that your calls don’t show up as spam or junk. Orum accomplishes this through a multi-step process. First, Orum supplies you with Grade-All business lines that are SPAM-free and fully compliant with STIR/SHAKEN policies and the TRACED Act.

As a number's call volume increases, it will likely be marked as SPAM. Orum prevents this from becoming an issue by proactively monitoring your numbers every night and flagging any numbers that may be compromised.

Finally, Orum gives reps the option to not worry about their call-from numbers. With Boost Connect, Orum automatically determines the best number to call each prospect based on a proprietary algorithm powered by data from over 250 million calls made in Orum.

PhoneBurner takes a different approach to SPAM prevention by instructing users to register their numbers with the Free Caller Registry. PhoneBurner also advises that if a number is being flagged, customers can reach out to the carriers directly to remediate the number.

PhoneBurner is not an AI Dialer

As one of the older dialers in the space, PhoneBurner has not adopted the most modern dialing technology. Orum pioneered the use of AI in dialing, making the experience fully automated and seamless for reps. Orum’s AI is powered by insights from analyzing the more than 250 million calls completed on the Orum platform.

When Orum dials a prospect, the AI platform can detect when a human picks up the phone and automatically bridges the rep into the call. Similarly, if an answering machine is detected, Orum automatically drops a voicemail and moves on to the next call.

Because PhoneBurner does not have an AI Dialer, it relies on the rep to determine what actions to take. Reps have to press a button to connect the call when they hear a prospect answer or press a button to leave a voicemail when they hear an answering machine pick up.

The difference between a fully automated experience and one where reps have to be hands-on is huge regarding productivity and optimizing reps’ time spent dialing.

Choosing the dialer is right for your team

Choosing the right dialing solution is crucial for sales teams looking to maximize their productivity and reach more prospects effectively. While PhoneBurner has been a long-standing player in the market, Orum's AI-powered platform offers advanced features and automation that can significantly enhance the calling process.

By leveraging AI technology, SPAM prevention measures, and flexible dialing options, Orum provides a comprehensive solution that addresses the evolving needs of modern sales teams. Ultimately, the decision between PhoneBurner and Orum will depend on your specific requirements. Still, Orum's innovative approach and focus on quality conversations make it a compelling choice for organizations seeking to optimize their sales outreach efforts.