Breaking down the 2024 State of Sales Development

Orum just released the 2024 State of Sales Development, a report based on a double-blind survey of 1,000 sales leaders. This report is full of data about the current GTM strategies and sales development investments of SaaS organizations ranging from $10 million in ARR to over $1 billion in ARR.

Ting Ting Luo and Daisy Chung of Orum were joined by Kelly Licthenberger, VP of Sales Development at HiBob, to discuss what these metrics mean for revenue leaders while offering their expectations for the what's coming in 2025 in the sales development space.

Topics included:

• The evolution of how sales development fits within a revenue organization today
• Why sales development remains an outbound game
• Where AI thrives and fails
• What they're excited and concerned about for 2025
• And much more!