Level up your sales skill development with Orum’s AI coaching and enablement suite

Let’s be honest: Sales doesn’t come with a manual.

Whether you’re brand new or have a few years under your belt, success in this job depends on something deceptively simple: Your ability to have better conversations.

The kind that open doors. Build trust. Close deals.

And now, with Orum’s new Coaching & Enablement Suite, every seller, regardless of where you are in your journey, can sharpen those skills on demand. No waiting for a manager to review your calls. No getting stuck in the same rut.

This isn’t about checking a box. This is about building the skills that build your career.

Why Skill Development Is the #1 Differentiator in Modern Sales

If you’re relying on increasing effort alone—more calls, more emails, more hustle—you’re going to burn out before you break through.

Top performers don’t just work harder. They train smarter.

A 2024 Salesforce study found that reps who engage in consistent skills training are 37% more likely to hit quota and 67% more likely to be promoted within 12 months.

That’s the opportunity in front of you right now.

So let’s break it down by where you are in your sales career, and how Orum can help.

🎯 The Skill-Building Playbook for Modern Sellers

You want to get better. You want to hit quota, earn trust, and get promoted. But in sales, skill development isn’t automatic—it’s intentional.

Here’s how to use Orum to level up your conversations, sharpen your instincts, and accelerate your career growth—one call at a time.

🧱 Step 1: Get Visibility Into Your Own Performance

You can’t fix what you can’t see.

✅ Actions:

• Review your analytics metrics
• Identify your challenges and weak spots
• Join Salesfloor to observe other reps
• Practice with Orum’s AI Roleplay Agents and prompt based on your metrics

🎯 Goal: Benchmark yourself. Understand “what great sounds like.”

🔍 Step 2: Get Feedback (Without Waiting for It)

Great reps don’t wait for coaching—they go get it.

✅ Actions:

• Review AI Scorecards after each call block
• Track patterns across key behaviors: opener, discovery, objection handling
• Share calls with a peer or manager for additional POV

🎯 Goal: Get coaching instantly and consistently.

🧪 Step 3: Pressure-Test with Roleplay (Before It’s Live)

Practice is how you turn knowledge into muscle memory.

✅ Actions:

• Prompt AI Roleplay Agents with objections you’re hearing
• Turn a tough past call into a simulation and re-run it
• Push yourself beyond the easy reps

🎯 Goal: Rewire your instinct to stay calm under pressure.

🎧 Step 4: Study the Greats with Purpose

Top reps don’t wing it—they study winning patterns.

✅ Actions:

• Build a “Top 5” Call Library playlist
• Focus on specific moments: cold openers, pricing objections, re-engagement
• Compare styles and make improvements weekly

🎯 Goal: Shortcut your learning curve by absorbing proven techniques.

Why This Works

• A SkillGym study of 13,000+ salespeople showed statistically significant boosts in confidence after consistent digital role-play.
• Revenue.io found regular role-play practice leads to a 24% increase in performance.
• Internal Orum usage data shows that reps who regularly engage with AI coaching tools are 10x more likely to improve week-over-week.

Now let’s break it down by where you are in your sales journey, and how this playbook adapts to your goals.

🔰 For New SDRs: Build Confidence, Faster

Scenario: You just started. You’ve had your onboarding. Maybe you’ve even had your first few call blocks. But when the phone rings and someone actually picks up, your mind goes blank.

"What do I say if they ask about pricing?""What if they already use a competitor?""Am I even doing this right?"

Here’s how Orum helps:

• AI Roleplay Agents let you simulate calls before you ever dial. Practice real scenarios—like cold openers or discovery questions—with an AI avatar that pushes back like a real prospect.
• AI Scorecards give you feedback on every call you do make, so you know exactly where you’re improving (and where to tighten up).
• Call Libraries let you study real calls from top reps on your team. Learn what “great” sounds like.

🧠 Pro Tip: Do a 15-minute Roleplay every morning before your first dials. Reps who do this report feeling more confident and converting more conversations, even in their first month.

🧗 For Seasoned SDRs: Get Promoted Without Guessing

Scenario: You’ve been in the role for 9–15 months. You know your pitch. You book meetings consistently. But you’re ready for the next step—maybe a closing role, maybe team lead. The problem? You’re not sure how to prove you’re ready.

“How do I show I’m more than just a grinder?”“What can I point to when asking for a promotion?”“How do I develop closing skills while still being an SDR?”

Here’s how Orum helps:

• Use AI Scorecards to build a performance portfolio. Track progress over time. Show that you’re improving your objection handling, tone, discovery depth, and more.
• Practice advanced scenarios with AI Roleplay—like late-stage follow-ups or qualification conversations—to prep for AE responsibilities.
• Leverage Livestreams from AEs and CSMs to watch real customer conversations in action.
• Roleplay with the AI built into the livestreams and practice on real examples from your sales team with your ICP.

🧠 Pro Tip: Build a “Promotion Playlist” inside your Call Library. Include 3–5 calls where you navigated tough objections, re-engaged cold prospects, or led deep discovery. Share it with your manager during your next career conversation.

For AEs: Sharpen the Conversations That Actually Close Deals

Scenario: You’ve been closing for a while. But lately, your deals feel like they’re stalling. You’re not getting the same traction. Or maybe you’re just hungry to hit a bigger number and looking for an edge.

“Why do my calls keep going cold after demo?”“What am I missing in discovery?”“How can I close more without just working longer hours?”

Here’s how Orum helps:

• Use AI Scorecards to break down where calls are going sideways—maybe your discovery is thin, or you’re rushing the close.
• Run Roleplays on high-stakes conversations (pricing pushback, negotiation) to pressure test your messaging before the real thing.
• Watch Livestreams from other top closers—compare approaches, messaging, and how they pivot when objections hit.

🧠 Pro Tip: If you’re prepping for a big renewal or enterprise demo, stream the call into Orum and rewatch it later with the scorecard overlay. This is game film—treat it like athletes do.

What’s Different About Orum’s Coaching Suite?

🕒 It’s on your schedule. Practice on demand. Get feedback instantly. No more waiting for your manager to have time.

🎯 It’s relevant. Every tool is tied to your real conversations, not cookie-cutter scripts.

📈 It tracks your growth. AI Scorecards give you a longitudinal view of your development across tone, clarity, objection handling, discovery, and more.

You Own Your Sales Growth

Let’s stop waiting for “feedback.” Let’s stop hoping someone notices how hard you’re working.

You now have the tools to:

• Practice like a pro
• Get better every week
• Show tangible proof of your growth

This is your edge. This is how you go from rep to rockstar.

And the best part? It’s all in Orum—waiting for you to pick it up and run with it.