Immediate ROI: How Motion Succeeded with Orum from Day One

“I don’t say this lightly,” Antonio said. “But Orum completely changed the game for us. The tech works. The support team is awesome. And the results? They speak for themselves. I’ve never seen a tool deliver ROI this fast.” -Antonio Garcia, Head of Sales at Motion

When Antonio Garcia and the team at Motion set out to build an outbound sales engine, they weren’t just adding a new channel—they were reshaping how their business grew.

Historically, Motion leaned heavily on inbound leads. “Our business had been inbound lead processing and conversion,” Antonio explained. “And while that was good (and successful), we wanted to put some rocket fuel in the business.”

That meant giving their reps the tools, autonomy, and confidence to go outbound in a big way. But there was one major hurdle in their way: cold calling at scale.

Why Motion chose Orum over other dialers

Antonio had used power dialers before. “We initially signed up to use Dialpad for outbound calling—I’d had experience with it at a previous company, so I went with what I knew.”

But the limitations were clear from the start. “It made calls, but it just didn’t have the functionality we needed to move quickly. There was no flexibility. And more importantly, there was no momentum. It felt slow.”

That experience pushed the team to look for a better solution, and that’s when Antonio found Orum.

The Orum Impact Was Immediate

“Honestly, we’re only three weeks in, and I already know we’re never going back,” Antonio said. “The day we started using Orum, our team’s energy shifted. It was immediate ROI.”

From the first day, Motion activated a range of Orum’s most powerful features:

• Real-Time Analytics: “The Orum analytics are incredible. I can actually see who’s performing and why—it helps me coach better. I’m able to give feedback that’s backed by data, not just vibes.”
• Virtual Salesfloor Environment: “We’ve got the whole team in Salesfloor, and the energy is contagious. Cold calling doesn’t feel like a chore anymore. It feels like we’re competing, supporting each other, and having fun.”
• Call Recording & Insights: “Being able to listen to calls right after they happen is a game-changer. You’re not waiting for your enablement team to send you clips a week later. I can jump in and coach in real-time.”
• Spam Detection & Caller ID Management: “One of the biggest issues with calling is getting flagged. But Orum gives us visibility and tools to avoid that. The Boost Connect feature is so valuable—it helps keep our numbers clean and our connect rates high.”

A Modern Workflow for Modern Sellers

Orum didn’t just increase volume. It unlocked a new level of operational efficiency for Motion.

“With Orum, our reps are in control of their day. Everything is integrated into Salesforce. They don’t have to toggle tabs or do manual tasks. They just dial and go,” Antonio said. “And when a call connects, they’re in the conversation within seconds. No awkward delays. No wasted time.”

He emphasized the importance of removing friction: “Outbound only works if it’s seamless. You need to remove every excuse for not making that next call. Orum does that."

Confidence and Culture

Beyond the tech, Orum helped foster a culture of confidence and momentum.

“I’ve already seen it in the reps,” Antonio shared. “They’re more confident because they’re having more conversations. You don’t get better by reading scripts in a doc—you get better by doing it. Orum helps them get those reps in quickly.”

Even for newer team members, the onboarding curve has flattened. “If someone joins today, I can have them on live calls within hours. That’s how fast it ramps. And the insights we’re getting from their first few days of calls? Invaluable.”

Orum creates ROI from day one

The early metrics speak for themselves. Connect rates are up. Pipeline is growing. And perhaps most importantly, Antonio’s team is fired up.

“We’ve got reps who were hesitant to cold call before, and now they’re excited to hop into the Salesfloor every morning,” he said. “It’s not just about software. It’s about giving people a reason to show up and win.”

In just three weeks, Motion turned on a high-performing outbound machine, and Orum was the catalyst.