At a Glance: The Impact of Orum
- 100% quota attainment in the first quarter using Orum
- 2x connect rates
- Outbound opportunities up 67%
- 400+ calls per week became the new baseline (previously a stretch goal)
- Team nearly doubled in 6 months, with plans to reach 14 BDRs by year-end
- 5 new reps hit ramp targets early, fueled by Orum’s virtual Salesfloor
Outbound Was Strong, But Dialing Held Them Back
Traction Complete had built a high-performing outbound motion with clear ICP targeting and strong messaging. But dialing was still a drag on productivity. Even top reps maxed out at 300–400 calls a week, and hitting that number consumed entire workdays.
“We were doing a ton of outbound on email and LinkedIn, but dialing one by one was crushing productivity,” recalled Mark Wiechers, Business Development Manager. “A better dialing solution was at the very top of my wishlist.”
Leadership recognized that to unlock the next stage of growth, the team needed to have more conversations in less time.
Choosing Orum for Speed and Adoption, Not Just Features
After evaluating other options, Traction Complete quickly gravitated toward Orum. Reps adopted the platform immediately, and Orum’s onboarding support stood out with objection-handling workshops and hands-on coaching.
“Other dialers we looked at struggled with adoption. With Orum, the reps took to it quickly. It wasn’t slowing them down. It was accelerating them,” said Wiechers.
The team leveraged Orum’s features, including Boost Connect, Hot Numbers, and automated voicemail drops, while also dialing together on the virtual Salesfloor to build momentum and collaboration.
Every Rep Hit Quota in the First Quarter
The impact was immediate and measurable. Within the first quarter on Orum, every single BDR hit quota. Outbound opportunities jumped from six to ten per rep per quarter, and the increase has held steady for multiple quarters.
Doubling Connect Rates and Making 400 Calls the Baseline
With Orum, Traction Complete’s connect rates more than doubled. What had once been an aspirational call volume quickly became the new baseline. Boost Connect and Hot Numbers helped reps focus on dials most likely to connect while powering through less promising ones, and automated voicemail drops saved even more time.
“It was nice to give reps tools they could control,” Wiechers explained. “They can focus on hot numbers and power through cold ones, and that balance has made them far more effective.”
A Salesfloor That Builds Morale and Shortens Ramp
The numbers tell one part of the story, but the cultural impact has been just as important. Reps now dial together, celebrate wins in real time, and learn by listening in on live calls.
“Seeing reps cheer each other on and learn live has been one of the highlights for me,” said Wiechers. “It’s boosted morale, but it’s also created concrete results.”
That environment also sped up ramping. When Traction Complete onboarded five new BDRs in May, every new hire hit ramp targets early thanks to real-time feedback and peer learning.
Scaling Headcount with Confidence
With productivity and pipeline growth already proven, leadership doubled down on investment. In just six months, the BDR team nearly doubled in size, with plans to grow to 14 reps by year-end.
More Conversations, More Growth
For Traction Complete, Orum has become more than just a dialer. It’s a growth engine powering quota attainment, pipeline expansion, faster onboarding, and a stronger team culture.