Why Orum is Bolt’s vendor of choice
Bolt’s revenue engine is built on outbound. With most meetings coming from cold calls, the team needed a platform that could help them reach prospects faster and coach reps more effectively. Orum delivered the lift in conversations they needed, along with a collaborative virtual salesfloor that keeps the entire team aligned.
Bolt partnered with Orum to scale a phone-first motion
Before Orum, reps were dialing directly through HubSpot. They were putting in the effort, but the connect rates were not high enough to support Bolt’s pipeline goals. “Our connect rate was relatively low.”
“We needed to improve our tech stack quickly, and we needed to do it in a cost effective way.”
Bolt evaluated Nooks and other tools, but did not need a complicated platform with features they would not use. They needed the right outcome. More conversations.
“All we really want to do is connect with more prospects and dial more efficiently. Orum solves that need.”
Orum helps Bolt focus on what matters most
Bolt’s team uses Orum’s virtual Salesfloor every week for outbound blitzes and daily dialing sessions. SDRs and AEs join together, which creates shared momentum and faster learning.
“It has definitely improved morale and reduced ramp time. It’s so easy for new reps to just hop in on Orum calls and listen to their peers make calls.”
The leadership team also uses Orum’s analytics to identify what is working and where to coach for improvement.
The Salesfloor experience creates a culture of collaboration
The remote team needed a way to bring the energy of live dialing into their day-to-day environment. Orum delivered that.
“You do not have that salesfloor energy when you are remote. Being able to have the full sales team all making dials together and having a little bit more fun making dials has definitely been impactful.”
They also use recordings and coaching notes inside Orum to guide skill development.
“We do a weekly call review session where every SDR brings a call, and then I can document feedback in the Orum coaching notes.”
Results that align to Bolt’s pipeline goals
Bolt already has strong win rates when they speak with prospects. Orum is the engine that increases those live conversations.
“We have high conversion rates when we do connect with prospects. Orum maximizes the amount of conversations we can have every day.”
As Bolt continues to scale, outbound remains a key driver of revenue, and Orum remains a foundational part of that motion.
“One of our biggest focuses for the team is how we can drive more sales-qualified meetings booked. More connects mean more conversations. Orum is making that happen.”
