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At Orum, our mission is to help sales teams

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COACHING THAT MAKES EVERY REP BETTER

One manager can't listen to every call. Coach does.

You don't have enough time to coach.

COACH MULTIPLIES YOU ACROSS EVERY CALL.

You're covering pipeline, running roleplays, and putting out fires. Coaching is what matters most and the first thing that gets cut.

One manager can't listen to a thousand calls. Coach does. It scores calls, highlights rep performance gaps, and runs practice sessions. You enter every 1:1 with the data to help reps improve.

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LP
Lena Park14:18PM
Insight

TRENDS AND INSIGHTS,
AUTOMATICALLY

Every rep's scores, trends, and coaching priorities surface automatically. Managers see where to focus. Reps see what to fix. No hunting through recordings. No manual scoring.
orum coaching feature graphic

Roleplays without
you in the room

Custom AI bots give every rep unlimited practice on demand. Less time running drills for you, more confidence on the phone for them.
orum coaching feature graphic

CALL PLAYLISTS, built for you

No more hunting through hours of recordings. Coach builds every rep's coaching playlist automatically so you spend your time coaching, not searching.
orum coaching feature graphic

THE SCORECARD THAT NEVER SLEEPS

Build your rubric around what matters to your team. Coach scores every call against it automatically, backed by accuracy built on over 2 billion real sales calls, not a generic model. Your reps get specific, consistent feedback after every call instead of waiting for a 1:1.
orum coaching feature graphic

COACHING BUILT FOR CALLING

Most coaching tools were built for meetings, then bolted onto calls later. Orum started as a dialer. Coach is built into the calling system itself, so insight is ready the moment you need it: live, on the next call, or in review after.

Others

Coaching adapted for calls

Features

Trained on general LLM models

One-size scoring rubric and criteria

Disconnected from calling data

Just insights or just roleplay

table icon

Orum

Built for live sales conversations

Features

2B+ real sales calls in the training model

Customized to your playbook and team

Native to the calling system

Insights wired directly to roleplay practice

Customer success
is our success

Orum is a force multiplier and lets our sales team focus on the areas where they are the most effective, having more live conversations.

Ryan Wilson

Director of Revenue Acceleration at Auctane

The reps had better conversations faster, leading to more booked meetings. We don’t care about shiny new features if the dialer isn’t performing, and Orum nailed what mattered most.

Alex Lynn

VP, Sales Development

Orum is a force multiplier and lets our sales team focus on the areas where they are the most effective, having more live conversations.

Ryan Wilson

Director of Revenue Acceleration at Auctane

The reps had better conversations faster, leading to more booked meetings. We don’t care about shiny new features if the dialer isn’t performing, and Orum nailed what mattered most.

Alex Lynn

VP, Sales Development