From One SDR to Nine: How AvantStay Scaled Pipeline and Revenue with Orum
The second week of August, Simon Navas sat alone at his desk with a fresh call list glowing on his monitor. The soft hum of his laptop fan mixed with the faint clink of a coffee mug somewhere in the office. He’d been in sales for years, but this was different. He had never used an automated dialer. No one at AvantStay could hand him a step-by-step guide.
So he took a breath, clicked “Start,” and let Orum fly.
“I remember it clearly,” Simon says. “I started on August 5th, 2024, and by August 15th, I already had a couple of meetings booked. Orum was super easy to get the hang of. I learned so much from it, so quickly.”
Those first calls were a mix of adrenaline and curiosity, and when the first prospect picked up, Simon’s voice sharpened with focus. By the time he hung up, he had a meeting on the calendar. That small win lit the fuse.
It didn’t take long for him to realize Orum wasn’t just a helpful tool. It was going to be the foundation for building a team.
How Orum helped Build Momentum
When Simon joined AvantStay, the company had Orum, but it wasn’t in full swing. His manager was just as new to it as he was. Together, they experimented, tweaking call lists and workflows until the process felt natural.
“It really changed the game for us,” Simon says. “We’ve gone from me being the only SDR to having a 10-person team nowadays.”
The moment new hires logged into Orum for the first time, they noticed how different it felt from other dialing tools. No clunky imports. No slow ramp-up. “The first thing they say is, ‘Wow, this is a streamlined process.’ Loading a list, starting to call, managing dispositions—it’s all straightforward,” Simon explains.
What started as one SDR working out of a laptop quickly became a well-oiled machine.
Orum’s AI tools Create Coaching Moments Without Slowing Down
With nine reps on the phones, Simon knew he couldn’t be everywhere at once. Orum’s AI Scorecards became his stand-in, surfacing which calls needed his attention. The scorecards grade every aspect of a cold call on a scale of one to five, so you always know what’s working and what needs to be improved upon. Simon loves them because they give his reps tangible things to strive for. “You need to get a five, buddy,” he tells his reps with a grin.
He checks the scorecards every couple of days, catching patterns early before they become habits. “With nine SDRs, I can’t imagine having to listen to every call manually. Orum’s AI Scorecards make it possible to give quality feedback without spending all day doing it.”
The team also blocks out two hours every week for call reviews, powered by Orum’s Objection Detection analytics. The software doesn’t just show who’s getting pushback; it shows why. “It’s been massive for us,” he says. “We know what we’re hearing most often and we’re ready for it.”
Orum’s Hot Numbers are pure gold
Reps light up when they see Orum’s Hot Numbers—those little fire emojis—pop up in a list.
“When we load a new list and see numbers with that little fire icon, those are almost guaranteed conversations if you do your job right,” Simon says. “It’s pretty much a piece of cake. It feels like you’ve got the opportunity to get one meeting on the board before you even call.”
The office chat pings with quick wins: “🔥 just booked one.” The energy builds on itself.
Cold Calling is still the way
Yes, AvantStay runs email campaigns, sends LinkedIn messages, and even mixes in texting. But Simon isn’t shy about where the real action happens.
“I need to see those magic emails that get you 100 meetings, because nothing beats cold calling,” he says. With Orum, reps complete their lists faster, allowing for more meaningful follow-ups without sacrificing the all-important phone presence.
Orum’s AI Roleplays are the next level
AvantStay recently activated Orum’s AI Roleplay feature. Soon, reps will be able to practice pitches and objection handling against an AI trainer without burning through live data.
“If we have an AI to teach us how, rather than practicing on real prospects, that would be great. It means we can get those at-bats in without burning through quality prospects. We’re really looking forward to it,” Simon says.
From that quiet August morning when he was just one SDR with a fresh call list, to leading a nine-person team generating more than $1 million a month, Simon’s story is about momentum, efficiency, and the right tools at the right time.
