Create and Customize AI Roleplays in Minutes

Sales reps today face an increasingly complex set of conversations, whether it’s a skeptical buyer, a hyper-specific persona, or a product launch that just went live yesterday.

Orum already helps teams ramp faster and coach better with a growing library of built-in AI Roleplay scenarios that reflect the most common sales conversations we see across thousands of revenue teams.

But we also know that no two sales orgs are the same. Your reps face unique objections, personas, and motions that go beyond the standard.

That’s why we’re excited to introduce something new: Custom AI Roleplays, a fast, flexible way to simulate the exact conversations your team needs to master.

And the best part? You don’t need to be a prompt engineering wizard to build a great one.

Let Orum Do the Heavy Lifting

When you create a Custom Roleplay, Orum starts with a simple question: What do you want your rep to be able to do by the end of this conversation?

This is our foundation, not just simulating a persona, but structuring each roleplay around clear rep objectives.

Here’s what prompting looks like:

From there, you can easily tweak the prompt, adjust tone or context, and save it to your team’s Roleplay Library.

This is all part of our broader philosophy: AI Roleplay shouldn’t just simulate. It should act as an intelligent training agent, one that behaves like a real buyer, adapts to your scenario, and helps reps build real skills.

See how it works

Built for Cold Calls, Demos, and Everything In Between

Orum’s AI Roleplay isn’t just limited to phone calls, it’s built to support every sales conversation. Whether it’s a cold call, a discovery meeting, or a product demo, you can design roleplays that match the exact scenario your reps need to prepare for.

• Use audio-only mode to recreate cold calls
• Use avatar mode to simulate a live video conversation, ideal for demo prep or discovery calls

We’ve heard from teams who say these roleplays feel just like the real thing and in some cases, even harder.

Your Assistant Coach, Built Into the Workflow

For managers, Custom AI Roleplays removes a huge lift.

Normally, creating a useful roleplay means sitting down, researching a buyer persona, writing a script, thinking through objections, and then scheduling time to run it. It’s high effort and easy to skip when things get busy.

Now, Orum can do that legwork for you.

In minutes, you can build out a fully-formed simulation based on your persona profiles, sales motion, and internal sales language, and let your team start training asynchronously.

Whether you're onboarding new reps, prepping for a product launch, or training on various personas, these roleplays become an extension of your coaching system.

Custom Roleplays are live today for all teams on Orum’s new AI Coaching plan

If you haven’t built one yet, give it a try or reach out to your Orum team, and we’ll help you get started.