Why every sales manager should schedule call blitzes

Call blitzes are a great way for SDR teams to hit calling metrics in a short period of time. They are an effective way for sales teams to quickly reach a large number of potential customers and  the benefits extend beyond just call quotas.

These short periods of intense calling create an experience where SDRs are “thrown into the fire” and generate countless conversations and opportunities for reps to practice objection handling. By making a large number of calls in a short period of time, sales teams can gain valuable feedback on their pitches, and allow them to identify areas for improvement and refine their approach.

Call blitzes can create a sense of urgency and excitement around the company’s product or service. If your SDR team works in an office, the excitement can be infectious as people begin to schedule meetings. It leads to playful competition as reps watch each other succeed and get motivated to make that next connection. The camaraderie will grow amongst your team as they celebrate each other's wins throughout the call blitz. 

For SDR teams working remotely, that excitement can still be generated through using tools like Orum’s Salesfloor where messages of support can be shared and milestones celebrated in real-time.

Team culture and psychological safety

The benefits of call blitzes extend beyond when the blitz has finished. To maximize the value of a call blitz, consider holding a call review meeting afterward where the SDR team and managers come together to review the highlights (and lowlights) of the session. Using the Orum Live Conversation Platform, managers can listen in to calls live during the blitz or listen to recordings in the review meeting. 

A review meeting is a valuable opportunity for team reps to speak about their cold calls in a safe space. Cold calling can be a stressful process wrought with failure, so creating a dedicated time for employees to celebrate their wins and laugh about harsh rejections collectively builds psychological safety and team culture through shared experiences. It also offers the unique opportunity to hear how other reps are approaching pitches, sparking creativity and allowing the team to learn from each other and tweak their approaches.

Beyond the call blitz: call dispositions and personalized prospecting

Most SDR teams have KPIs around the amount of calls they are expected to make per day. By combining an AI-powered dialer like Orum with call blitzes, teams are able to surpass their call quotas in shorter periods of time. This creates more time for SDRs to log call dispositions and do more personalize prospecting leading to better call blitzes in the future. Success begets success.

Call blitzes create more conversations, allowing  managers to do more  high-level, personalized coaching for each rep. Also, it builds time for SDRs  to catalog any  objections they’re receiving and better prepare responses.

It’s not sustainable to have  team-wide call blitzes every day but when you schedule them weekly  they will  generate revenue pipeline. Make them a permanent fixture in your team’s calendar, and SDRs can build out industry-specific pitches and take the time to pre-prospect so they can customize their talk tracks. When implemented properly, call blitzes can transform your calling culture at large and create infectious energy and excitement across your team.

Written by

Adam Sockel

Orum announces $22 million in Series B funding

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Why every sales manager should schedule call blitzes

January 4, 2023

Written by
Adam Sockel
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Call blitzes are a great way for SDR teams to hit calling metrics in a short period of time. They are an effective way for sales teams to quickly reach a large number of potential customers and  the benefits extend beyond just call quotas.

These short periods of intense calling create an experience where SDRs are “thrown into the fire” and generate countless conversations and opportunities for reps to practice objection handling. By making a large number of calls in a short period of time, sales teams can gain valuable feedback on their pitches, and allow them to identify areas for improvement and refine their approach.

Call blitzes can create a sense of urgency and excitement around the company’s product or service. If your SDR team works in an office, the excitement can be infectious as people begin to schedule meetings. It leads to playful competition as reps watch each other succeed and get motivated to make that next connection. The camaraderie will grow amongst your team as they celebrate each other's wins throughout the call blitz. 

For SDR teams working remotely, that excitement can still be generated through using tools like Orum’s Salesfloor where messages of support can be shared and milestones celebrated in real-time.

Team culture and psychological safety

The benefits of call blitzes extend beyond when the blitz has finished. To maximize the value of a call blitz, consider holding a call review meeting afterward where the SDR team and managers come together to review the highlights (and lowlights) of the session. Using the Orum Live Conversation Platform, managers can listen in to calls live during the blitz or listen to recordings in the review meeting. 

A review meeting is a valuable opportunity for team reps to speak about their cold calls in a safe space. Cold calling can be a stressful process wrought with failure, so creating a dedicated time for employees to celebrate their wins and laugh about harsh rejections collectively builds psychological safety and team culture through shared experiences. It also offers the unique opportunity to hear how other reps are approaching pitches, sparking creativity and allowing the team to learn from each other and tweak their approaches.

Beyond the call blitz: call dispositions and personalized prospecting

Most SDR teams have KPIs around the amount of calls they are expected to make per day. By combining an AI-powered dialer like Orum with call blitzes, teams are able to surpass their call quotas in shorter periods of time. This creates more time for SDRs to log call dispositions and do more personalize prospecting leading to better call blitzes in the future. Success begets success.

Call blitzes create more conversations, allowing  managers to do more  high-level, personalized coaching for each rep. Also, it builds time for SDRs  to catalog any  objections they’re receiving and better prepare responses.

It’s not sustainable to have  team-wide call blitzes every day but when you schedule them weekly  they will  generate revenue pipeline. Make them a permanent fixture in your team’s calendar, and SDRs can build out industry-specific pitches and take the time to pre-prospect so they can customize their talk tracks. When implemented properly, call blitzes can transform your calling culture at large and create infectious energy and excitement across your team.

In the past year here at Orum, I interviewed 250+ SDR candidates to hire ten. Two came from our own network. That’s a ratio of almost 30:1 for interviews to positions filled.

In the past year here at Orum, I interviewed 250+ SDR candidates to hire ten. Two came from our own network. That’s a ratio of almost 30:1 for interviews to positions filled.

In the past year here at Orum, I interviewed 250+ SDR candidates to hire ten. Two came from our own network. That’s a ratio of almost 30:1 for interviews to positions filled.

Was I picky? You bet — we’re building the best SDR organization on this planet.

Every candidate I interviewed was solid on paper. Those that progressed to the final stages, however, set themselves apart by nailing five principles.

I was honored to collaborate with Brooke Bachesta, Revenue Enablement Manager at Outreach.io, to reveal how candidates can ace the SDR interview (and how managers can identify their one-in-thirty star candidate.) Whether you're starting a sales career or you’re an SDR leader looking to step up your interview game, this article is for you.

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Principal #1 Setting yourself apart

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How does an SDR stand out from the 30 candidates they’re competing against for this role? Here are some example questions hiring managers can ask to uncover the answer:

“Orum makes calling as efficient as email. With power and parrallel dialers, you can save your SDR team thousands of hours and book more meetings.”

In the past year here at Orum, I interviewed 250+ SDR candidates to hire ten. Two came from our own network. That’s a ratio of almost 30:1 for interviews to positions filled.

Was I picky? You bet — we’re building the best SDR organization on this planet.

Every candidate I interviewed was solid on paper. Those that progressed to the final stages, however, set themselves apart by nailing five principles.

I was honored to collaborate with Brooke Bachesta, Revenue Enablement Manager at Outreach.io, to reveal how candidates can ace the SDR interview (and how managers can identify their one-in-thirty star candidate.) Whether you're starting a sales career or you’re an SDR leader looking to step up your interview game, this article is for you.

Principal #1 Setting yourself apart

How does an SDR stand out from the 30 candidates they’re competing against for this role? Here are some example questions hiring managers can ask to uncover the answer: