When David Windley, VP of Sales, talks about cold calling, he doesn't romanticize it. As VP of Sales at Savoya, he runs three full sales cycle teams, all focused on one of the hardest, most essential tasks in outbound: picking up the phone and starting a real conversation.
The Challenge: Volume Without Visibility
The Savoya team was already running a dialer and cranking out high-volume cold calls. But volume was all it was.
The legacy system they used back then only recorded calls and counted dials, and not much else. Coaching was just as manual. A manager would scrub through recordings hunting for a teachable moment, with nothing pointing them toward where the real gaps were. Three teams, three managers, three personalities and no shared system to keep them aligned on what to train.
Why Savoya Chose Orum
Where the old setup produced volume but no insight, Orum gave the team what they'd been missing: live conversations at scale, AI-graded calls, coaching that points every manager to the same real gaps, and automatic notes written straight to the CRM — plus control over the numbers reps dialed and enriched data built to lift connect rates.
The decision came down to staying put or moving to a platform built for the AI era, and after one demo it wasn't close. Savoya never shopped the rest of the market. "We loved what we saw," David says. "It was pretty obvious we needed to make a change — and we did." The team went live in 2023 and never looked back.
The Salesfloor Made Calling a Team Sport Again
Ask David what stood out first, and the answer is immediate: Salesfloor. Salesfloor. Salesfloor.
"In the past, when a rep had to sit down and crank out 100 dials, they did it alone," he says. "You're doing the hardest task in the role, and you're doing it isolated." The virtual sales floor flipped that overnight. Now reps could dial side by side with their peers and managers, with the ability to spotlight a live call and coach in the moment.
The result wasn't just better calls, it was a different culture. "We always hit the phones, but it was a solo grind," David says. "Orum turned it into a team thing." Today Savoya runs happy-hour cold call sessions and dedicated calling hours where whole teams jump in together. Whether a rep is in the office, remote, or at home, everyone is united while doing the most difficult work in sales.
AI That Actually Earns Its Keep
David, like many sales leaders today, is skeptical of tools with grandiose AI promises. But with Orum, he felt the AI actually over-delivered and was clearly built to match what sales teams need.
AI-generated Notes
Orum's AI-generated notes write back to Savoya's CRM on every call. That meant admin time for reps dropped significantly, and for the first time the team could actually see patterns since the notes were consistent: what landed, how often competitors come up, all without anyone logging notes by hand.
AI Coaching Suite
Savoya's managers live in the AI Coaching Suite. Instead of staring at raw data and inventing a plan, they get pointed straight to the insights and gaps worth working on. "I've got three teams, three managers, three personalities," David says. "The Coaching Suite keeps them all focused on the same things, so the whole org grows together. They use it every single day and they love it."
AI Roleplay
New hires now practice cold calling against Savoya's exact ICP using Orum's AI roleplay agents inside their first week of training, then step into the Salesfloor for live team feedback. "It's made a real difference in getting new reps' feet wet," David says. “By the time they make their first real dials they are very prepared and produce meetings in week 1”
AI Optimized Connect Rates
Enriched, verified call-from numbers mean reps spend their energy on conversations that are more likely to happen in the first place, which, for a team built on reaching hard-to-find gatekeepers, is the whole ballgame.
The Results: Rep Performance that Broke Records
The clearest signal sits at the bottom line. Savoya has always known how to ramp reps and hit the phones but the team still landed shy of their revenue goals. Today, with Orum, they're pacing to 100% consistently. "Orum really gave us what we needed to get that last stretch and hit our targets." David says.
Maybe the most telling change is that Savoya stopped tracking dials and started tracking conversations.
A Partner, Not a Platform
When David asked his managers for their single biggest takeaway, everyone gave the same answer:
That trust runs deep enough that when Savoya evaluated a new sales engagement platform, a working Orum integration was a non-negotiable requirement. "We did not want to move unless they could integrate with Orum. That's how essential you'd become to us."
