- 2x connect rate
- 2x more meetings
- 90% of meetings sourced from the phone
OnBoard saw immediate ROI after rebuilding outbound around Orum. Connect rates doubled almost overnight, and over time, reps doubled their conversation-to-meeting rate.
We asked Parker Eide, Director of Sales Development at OnBoard, how he rebuilt the team’s calling system with Orum, made the phone perform again, and what other sales leaders can learn from OnBoard’s approach.
Calling wasn’t dead. OnBoard just needed a better system.
When Parker Eide took over OnBoard’s outbound motion, he inherited a familiar problem: other channels were getting noisier, inbound was flattening, and outbound needed to carry more of the number.
Reps were already making an enormous volume of calls, yet connect rates were low and conversions were worse. The team lacked the insight needed to understand why dials weren’t turning into reliable pipeline.
Parker’s takeaway was simple: the phone wasn’t broken, the system was. So he rebuilt outbound around the channel he trusted most and turned to Orum to help build a better system around calling performance.
Onboard turned calling into a system, not a numbers game
With Orum, Parker and his team rebuilt calling into a system designed for performance.
Orum’s AI Dialer removed the friction that slows reps down. It automated dialing and the guesswork so reps could focus entirely on live conversations. Instead of burning energy on low-probability calls, reps connected with more buyers, faster.
At the same time, AI Coaching gave the team something they’d never had before: a centralized coaching portal with clear rep and team-level insights. Calls were automatically surfaced for managers to review, while reps practiced against realistic AI roleplay scenarios, whether simulating objections or warming up before dialing sessions. Coaching shifted from manual to automated, and improvement became part of the daily workflow.
The results: fewer reps, better calls, more pipeline
The impact was immediate and compounding. Connect rates doubled. Conversation-to-meeting rates doubled. And 90% of OnBoard’s outbound meetings are now sourced through a phone call.
Even more telling, the team achieved these gains with fewer reps than before, proving that a better system, not more headcount or activity, was the true unlock.