Overview:
We’ve worked with Outreach for nearly 10 years to perfect our integration. Bringing agentic AI revenue agents, AI dialing, and call coaching into one continuous outbound motion.
Outreach powers the revenue motion, supporting 43.9 million deals and nearly $1 trillion in pipeline in 2025 alone. Orum powers the phone, with over 1 billion calls and tens of millions of real conversations informing how teams connect and convert.
Together, this isn’t generic AI, it’s earned intelligence shaped by how revenue actually happens.
Outreach’s agentic AI determines who to engage, what to say, and what to do next. Orum ensures those call tasks turn into real connects, then captures and coaches every call.
This is why leading teams trust Outreach and Orum. Because when your pipeline is on the line, you don’t bet on unproven AI, you run on systems built at scale.
Key Features:
Step 1: Outreach identifies who's worth pursuing
Outreach Research Agent
The Outreach Research Agent searches across public data and customer conversations to surface meaningful account and prospect insights. Using custom research prompts, it uncovers targeting signals, highlights what matters most, and gives teams a more informed view of where to focus. Instead of relying on manual research and scattered information, sellers start with account intelligence that is current, contextual, and ready to inform action.
Step 2: Outreach turns those insights into personalized engagement
Outreach Revenue Agent + Personalization Agent
Once those signals are identified, Outreach helps teams turn them into action. Revenue Agent identifies the right buyers, sources new contacts, enriches records, and activates prospects in the right sequence, while Personalization Agent uses platform data, engagement history, buyer signals, and research insights to tailor messaging across every channel.Together, they help teams move faster with outreach that is both timely and relevant.
Step 3: A call task hits the sequence, then Orum takes over
Orum Dialer + Smartlists
When a sequence reaches a call step, those tasks surface automatically as a Smartlist in Orum. The rep opens Orum, loads their list, and chooses to power dial or parallel dial. The work is already queued. The rep just clicks start dialing.
Step 4: Orum's AI finds the leads most likely to pick up
Orum Hot Numbers + Boost Connect
Before the dial even goes out, Orum's AI identifies which leads have a high probability of connecting — flagging any lead with a predicted connect rate of 20% or higher based on intelligence earned from over 1 billion calls made in the system. Then Orum automatically selects the best number to dial from, going beyond local area code matching to find the number most likely to reach that specific person.
Step 5: Reps dial together on the Virtual Sales Floor
Orum Virtual Sales Floor
Dialing doesn't have to be a solo sport. Once reps load their Smartlists, they join Orum's Virtual Sales Floor - a live shared environment where the whole team works together in real time. Reps can see who's on a call, celebrate wins as they happen, and tap a manager or peer to listen in.
Step 6: The conversation happens and every rep gets better from it
Orum AI Coaching
After the conversation, AI coaching delivers a call scorecard and flags objections automatically. Every call becomes a coaching moment, not just for the rep on the line, but for the entire team's playbook over time.
Step 7: Outreach captures the signal and drives what's next
Outreach Conversation Intelligence + Deal Agent
When the call ends, the data flows back into Outreach. The Deal Agent surfaces deal-level intelligence pulled directly from the conversation — decision criteria, expressed risks, buying signals — all cited back to the source recording. The account summary updates. The next sequence step triggers. The forecast reflects what actually happened. Sellers know exactly what to do next to win the deal.
Why Trust Us:
● Proven at Real Revenue Scale:
Outreach moved 43.9 million deals in 2025 alone, supporting nearly $1 trillion in pipeline, while Orum has powered over 1 billion calls and facilitated 50+ million real conversations between reps and buyers. Together, this is AI shaped by how revenue actually happens.
● Continuous Innovation
Outreach is pioneering agentic AI for revenue teams, with AI agents that prioritize actions, personalize engagement, and guide execution in real time. Orum has redefined calling with an AI-powered dialer and coaching suite trained on billions of call signals. Together, they create a seamless loop where data flows instantly between platforms, learning from every interaction to close the deal.
● Trust by Teams at the Highest Level
Trusted by companies like Siemens, Zoom, Databricks, IBM, Samsung, and Ramp, Outreach and Orum are built with enterprise-grade security, data integrity, and reliability at the core because when your pipeline is on the line, trust isn’t optional.
Customer Impact:
● Ramp: Calling became one of the team's most reliable pipeline channels, generating nearly 50% of pipeline.
● Crunchbase saw a 400% improvement in call productivity and saved 7 hours per rep, per week.
● Renaissance: Increased meeting-to-opportunity conversion rate by 93% by leaning into sales execution intelligence.