Orum and IBM Announce Collaboration to Accelerate AI-Driven Sales with watsonx

Orum integrates IBM watsonx into its AI-driven conversation platform, which resulted in a 317% increase in meetings booked for a recent client. Overall, it can expand secure AI options for enterprise customers.

For sales teams focused on outbound efforts, two of the biggest challenges are landing new meetings and establishing connections with clients. The sheer volume of calls and the difficulty in securing quality conversations often create bottlenecks in the revenue generation process.

To address these industry pain points head-on, we’ve turned to AI to transform outbound sales.

How Orum and IBM watsonx.ai improved the sales experience

For outbound sales to be sustainable in today’s market, organizations need more than just AI - they need purpose-driven AI that’s been thoughtfully implemented. This belief has led Orum to collaborate with IBM to help customers innovate with AI-driven sales.

Built with IBM watsonx.ai, IBM’s end-to-end AI development studio, Orum is delivering a powerful, secure AI alternative that meets strict compliance standards for enterprise customers. These new generative AI capabilities, including Boost Connect, Hot Numbers, AI Scorecards, Roleplays, and more, are designed to help provide better connect rates and significantly increase booked meetings for Orum customers, ultimately helping them to increase revenue. In addition, sales teams can automate repetitive tasks like dialing and data entry, which helps boost productivity.

The collaboration between IBM and Orum has delivered significant results. A client’s sales team experienced a 3% increase in connect rates, a remarkable 1,429% increase in meetings booked, and a 400% increase in dials made, all leading to a higher volume of quality conversations. Notably, 80% of their meetings were with new clients, further helping to achieve their sales goals.

Advanced sales and AI for the revenue organization

Orum’s collaboration with IBM is a leap forward in AI-driven sales innovation. With IBM watsonx, Orum not only enhances its ability to deliver a secure and trusted AI solution to enterprise customers but can also empower them to achieve impactful results.

This kind of collaboration is just the beginning; we're excited to continue expanding our solution and empowering sales teams everywhere with secure, AI-powered solutions that drive real, measurable success.