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The State of Cold Calling
This report draws on one of the largest and most current datasets on cold calling ever assembled, over one billion outbound dials made through the Orum platform, spanning more than 8 million verified job titles across hundreds of industries. We partnered with Jason Bay and Outbound Squad to turn this raw activity into actionable insight.
1B
Calls analyzed
8M
Verified job titles
100s
Of industries
Summary
Cold calling isn’t dead, it’s evolving.
The truth is, sales teams that master it continue to win big. The best callers know instincts aren’t enough. You need data to sharpen your edge.
That’s why we created Orum’s State of Cold Calling Report. Backed by insights from over 1 billion calls, it answers the questions every sales leader is asking:
→ What connect rates look like by persona and seniority
→ How power vs. parallel dialing really compares
→ The best times of day to reach prospects
Take the guesswork out of dialing. See what the data says.
The truth is, sales teams that master it continue to win big. The best callers know instincts aren’t enough. You need data to sharpen your edge.
That’s why we created Orum’s State of Cold Calling Report. Backed by insights from over 1 billion calls, it answers the questions every sales leader is asking:
→ What connect rates look like by persona and seniority
→ How power vs. parallel dialing really compares
→ The best times of day to reach prospects
Take the guesswork out of dialing. See what the data says.
Download Report
What You'll Get in the Report
Persona-by-seniority connect-rate breakdowns to laser-target your outreach
Side-by-side dialing strategy comparisons: Power vs. Parallel, where each wins
Time-of-day heatmaps by role — know when to call for optimal reach
Game-changing insights on Orum's Hot Numbers
Smart tactics from Jason Bay: breakthrough voicemail templates, reverse-pitch frameworks, and contact-spin strategies
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