It’s not that designers need to be getting people to visit sites, but that search is creating the new context of design, both from a visitor-perspective and from a client-perspective.

Visitors now enter websites from every angle. Visits are uncontrolled, and designs need to expect to be encountered without the context of the rest of the site.

Sponsors expect monetization from Search. Each page is a landing page, and each page requires a conversion process, including the homepage.

This entry was posted on Tuesday, September 11th, 2007 at 2:40 pm and is filed under Blog, Design, Business. You can follow any responses to this entry through the RSS 2.0 feed. You can trackback from your own site.