Seth Godin writes:

So many of the products and services we use are now about our identity. Many small businesses, for example, won’t hire a coach or a consultant because, “that’s not the kind of organization we are.” Wineries understand that the pricing of a bottle of wine is more important than its label or the wine inside. The price is the first thing that most people consider when they order or shop for wine. Not because of perceived value, but because of identity.

This entry was posted on Tuesday, May 29th, 2007 at 6:46 am and is filed under Blog, Business. You can follow any responses to this entry through the RSS 2.0 feed. You can trackback from your own site.