Business
It’s time for the perception of creating creating a brand as a marketing activity to change: a successfully executed brand doesn’t necessarily represent the product; it is the product.
Read More »The pharmaceutical industry (led by Novartis) has started developing highly specific drugs for rare diseases. They can afford it because testing is easier and they can get them to market faster. Then, they can start looking at larger applications. We should apply this to our own app development.
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