Josh Orum

Archive for the 'Business' Category

Protected: Upcoming hiring decisions.

Friday, May 18th, 2007

This post is password protected. To view it please enter your password below:

Protected: More on one-pagers: thoughts on marketing and branding.

Friday, May 18th, 2007

This post is password protected. To view it please enter your password below:

Brands aren’t marketing expenses.

Friday, May 18th, 2007

It’s time for the perception of creating creating a brand as a marketing activity to change: a successfully executed brand doesn’t necessarily represent the product; it is the product.
Read more…

Create highly targeted apps

Tuesday, May 15th, 2007

The pharmaceutical industry (led by Novartis) has started developing highly specific drugs for rare diseases. They can afford it because testing is easier and they can get them to market faster. Then, they can start looking at larger applications. We should apply this to our own app development.
Read more…

Protected: Realistic-looking wireframes improve effectiveness.

Tuesday, May 1st, 2007

This post is password protected. To view it please enter your password below: