Josh Orum

Google uses a metric called “Quality Score” to determine ad placement and price for individual keywords within an Ad Group.
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I watched Michael Clayton last night with several friends. Really enjoyed it. Good writing, acting and just generally enjoyable. Too bad the story was something out of fantasy-land. Oh, also, the ending was lame.
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When a client wants to send mass e-mail, whether a newsletter, announcement or promotion, there are a number of things to consider. I’ll try to cover them here.
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Seth Godin writes:

So many of the products and services we use are now about our identity. Many small businesses, for example, won’t hire a coach or a consultant because, “that’s not the kind of organization we are.” Wineries understand that the pricing of a bottle of wine is more important than its label or the wine inside. The price is the first thing that most people consider when they order or shop for wine. Not because of perceived value, but because of identity.