Should designers educate their customers?
Wednesday, June 20th, 2007
The idea of customer education is frequently thrown about as something to aspire to. Is this the case? In some instances it is - when we are educating a customer on a fundamental design or usability principal, for example. In other instances, however, it’s necessary to educate the customer so that they can understand the design document, but this shouldn’t be something to aspire to.
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