May, 2007 Monthly archive
It’s time for the perception of creating creating a brand as a marketing activity to change: a successfully executed brand doesn’t necessarily represent the product; it is the product.
Read More »Jodi mentioned to me earlier today that although our marketing material is focused on usability, our real focus was not so narrow–or so expert. We have a wide range of skills in the office, and I’m the only one that’s ever focused on usability per se, and even I haven’t done that much in terms of advanced research.
Read More »The pharmaceutical industry (led by Novartis) has started developing highly specific drugs for rare diseases. They can afford it because testing is easier and they can get them to market faster. Then, they can start looking at larger applications. We should apply this to our own app development.
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