Josh Orum

Seth Godin writes:

So many of the products and services we use are now about our identity. Many small businesses, for example, won’t hire a coach or a consultant because, “that’s not the kind of organization we are.” Wineries understand that the pricing of a bottle of wine is more important than its label or the wine inside. The price is the first thing that most people consider when they order or shop for wine. Not because of perceived value, but because of identity.

True Hoops, the best basketball blog out there, had a recent post on “What Exactly Did Michael Jordan Teach Us?” It’s applicable to a lot more than basketball.
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I need to remember to go to Costco this weekend to get paper towels and toilet paper for the office. And on Monday, I need to call our insurance people to get that finalized. And I need to do some other administrative stuff. If this isn’t all a motivation for growth, I don’t know what is.
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Note: this article is still under development.

Although I rarely compare Loud Dog to freelancers, I occasionally compare Loud Dog to myself as a freelancer. Although I may be rare, as a freelancer my overall rates were lower than Loud Dog’s overall rates, and I think the quality was almost the same. Why would a company hire a firm over a freelancer? And why are firms more expensive?
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