Process is about raising floors and removing ceilings


I’ll admit it: I’m obsessed with creating processes. Whenever it looks like I’m going to do something more than once, I start creating a process. It’s nothing big – I just write down what I plan to do before I do it. Viola! A process. Processes can take many different forms and names: a checklist, a plan, a recipe, a playbook, a workflow, etc. They are all processes...

Design Guidelines are Just That: Guidelines


Every design-related industry relies on guidelines to help ensure consistent quality. We’re no different. There are a number of important guidelines related to web design and tons of minor ones. While they’re important to follow, it’s equally important to recognize when they need to be ignored in order to get better results.

Should designers educate their customers?


The idea of customer education is frequently thrown about as something to aspire to. Is this the case? In some instances it is – when we are educating a customer on a fundamental design or usability principal, for example. In other instances, however, it’s necessary to educate the customer so that they can understand the design document, but this shouldn’t be something to aspire...

Why hire a firm rather than a freelancer?


Note: this article is still under development.
Although I rarely compare Loud Dog to freelancers, I occasionally compare Loud Dog to myself as a freelancer. Although I may be rare, as a freelancer my overall rates were lower than Loud Dog’s overall rates, and I think the quality was almost the same. Why would a company hire a firm over a freelancer? And why are firms more expensive?


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