Google uses a metric called “Quality Score” to determine ad placement and price for individual keywords within an Ad Group. Continue reading “How to maintain a high Adwords Quality Score”
Category: Business
Writings on business.
Protected: How to Develop a Corporate Mission Statement
The Ridiculousness of Michael Clayton
I watched Michael Clayton last night with several friends. Really enjoyed it. Good writing, acting and just generally enjoyable. Too bad the story was something out of fantasy-land. Oh, also, the ending was lame. Continue reading “The Ridiculousness of Michael Clayton“
Loud Dog How To: Send Mass E-mail
When a client wants to send mass e-mail, whether a newsletter, announcement or promotion, there are a number of things to consider. I’ll try to cover them here. Continue reading “Loud Dog How To: Send Mass E-mail”
Defined Service Offerings Lead to Profit
It’s far easier and more profitable to sell a defined service offering than a reactive service offering. This is the difference between a freelancer and a firm. Continue reading “Defined Service Offerings Lead to Profit”