CategoryBlog

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Packers lose NFC championship because of stupid coaching

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After the Packers loss to the Seattle Seahawks, tons of ink was spent analyzing what happened. I believe most of the analysis suffers from “availability bias”: our tendency to treat recent events (the things most “available” in memory) as the primary cause. We tend to look at the last major play or two and give them outsized credit – the Seahawks’ two-point...

Rules of modern marketing

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A few rules that should guide any modern B2B marketing department: 1. Plan to compete with feature parity There are lots of examples of companies with well-insulated technological advantages. But most of the time, a feature or two is only unique for four to six months. In a world of feature parity, what are you really competing on? Price or something less tangible? For the most successful...

Updated Go Bag list

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I’ve updated my Go-Bag slightly. Most of things remain the same, as does the goal: prepare for what is likely. This is the key thing about disaster preparedness, of course: many people prepare for insane highly unlikely events. Unfortunately, this means that they’ve not only put their resources into things that’ll never be used, it usually means that they are ill-prepared for...

Don’t forget your brand’s most important audience

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Who is your brand’s most important audience? A particular customer segment? A market? For many companies, their brand’s most important audience is internal: their employees. A well-defined corporate brand creates clarity and purpose, and communicates a clear vision of to work towards. When everyone in a company pulls in the same direction, they can achieve incredible results...

Corporate brands are different than product brands

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It’s pretty easy to conflate a product brand and a corporate brand. But they are different and require different strategies. Corporate branding is (drum roll) all about the company or organization. Product branding is, not surprisingly, all about an individual product. For many purchases, the purchaser’s relationship with the selling company is tenuous at best. If you buy a Coke, you...

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