Defined Service Offerings Lead to Profit


It’s far easier and more profitable to sell a defined service offering than a reactive service offering. This is the difference between a freelancer and a firm.

A reactive service offering is formed in response to each client’s wishes. A firm or individual is approached by a potential client who asks them to complete a specific service. The firm scrambles to prepare a proposal, which is difficult because this project is “new.” And then they deliver the service, leaving measurement of their success to the client.

A proactive service offering is centered around the result of the offering. “We are looking for a website that drives leads,” versus, “We are looking for a redesigned website.” While a redesigned website could mean almost anything depending on the client’s true goals and intentions, a website that drives leads means one thing, and we can do that thing very well. There’s no scrambling; we know how to do it.

Moreover, it’s easier to **sell** a defined service. We can approach potential clients and say, this is what we offer, this is the process and this is how long it’ll take/how much it’ll cost. A firm with a reactive service offering approaches clients and says, what would you like us to do? That leaves definition of the project up the client (less value-add on behalf of the consultant) and the firm scrambling to figure out how to do it.

About the author

By Josho


Get in touch

Quickly communicate covalent niche markets for maintainable sources. Collaboratively harness resource sucking experiences whereas cost effective meta-services.